Before introducing the business it's worth establishing who we are....

My name is Damian Bradley. I started Sports Marketing in '95, completing a Sports Marketing and Management course. My interest was sparked by my passion for sport. I followed up this qualification with an Institute of Marketing Management course graduating in 1999. In 2000 I travelled to the UK, to see a bit of the world and gain some international experience in the Sports Marketing field.

In 2001 I returned to South Africa to take up a position in Sports Marketing for Energade in KZN. I headed up the regional Marketing, Sponsorships, Promotions, Advertising and PR. This gave me excellent practical experience and the brand grew strongly as a result of its NPD and successful ownership of key SA sporting events.

My work on the 94.7 Cycle Challenge, Pick n Pay Cape Argus Cycle Race, Energade Triathlon Series and the Comrades Marathon, gave me the experience to leave my role on Energade and create "B-Active Sports Marketing & Event Management". I am currently an avid triathlete having represented South Africa and competed in a few Ironman races.

In 2009 Lauren, my Wife joined the business. Having completed her bachelor's degree and currently concluding her Honours degree in Clinical Psychology she brings that much needed feminine touch. She has worked in New York, the United Kingdom and most recently was the Marketing Co-coordinator for Mercedes Benz Commercial Vehicles.

Over the past years, we have taken on some exciting new and old projects and made then into exciting and major league Events in South Africa. Currently we own and run the Suncoast Winter Multisport Series, Midlands Ultra Triathlon, and the new Muddy Buddy Series. Further to this we work on the Comrades Marathon, Amashova National Classic, Energade Triathlon Series and even do closed events for various Corporate companies.

Because our work is fused with our main passion, we can't help but really enjoy what we do and we both believe this will show our attention to detail in planning for each event.

We look forward to bringing your brand to life or giving you an outstanding experience at one of our events.