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Compendium Insurance Group is now the title sponsor of the Compendium Winter Multi Series, the leading triathlon series in KwaZulu Natal, based at Suncoast Casino and Entertainment World. Multisport events are becoming increasingly popular worldwide and Compendium sees the event as a perfect match for their brand.
"Health is your greatest wealth," says Rowan Jones, Group CEO and a keen sportsman. "At Compendium we're all about protecting your assets, so we saw this as a great opportunity for engaging with the people of Durban".
The series is not only for serious athletes but includes a rookie event to give first-timers a taste of the action. The event will encourage more people to get outdoors and enjoy a day of family fun in a safe and secure environment.
Besides wishing to promote a healthy lifestyle and family fun, Compendium is eager to turn the event into a corporate challenge, bringing the Durban business community together. The event provides the perfect opportunity for businesspeople to network in an informal atmosphere.
The Compendium Winter Multi Series will also raise funds for Business Against Crime. "Crime is destroying our society," says Rowan. "Anything we can do to provide a stable environment so that business can flourish is good for investors, the city and its citizens".
The Series is owned and managed by B-Active Sports, one of the leading Sports management companies in South Africa. B-Active Sports will market the Series nationally and is hoping to triple the current prize purse for the athletes and to attract new athletes to Durban's idyllic beachfront. Sports tourism is big business and sporting events generate millions in revenue for the local economy. With Durban Metro committed to positioning the city as 'Africa's sporting and events capital', the series can only enhance Durban's growing reputation as a fun and exciting venue for world-class events.
For Compendium, one of KZN's leading businesses, sponsorship of the Multisport Series presents increased opportunities to raise awareness of its brand, both in the province and nationally. "We are at that stage in our growth where we need to increase our visibility, says Rowan. "We hope to connect more deeply with our existing customers and build new friendships along the way. That's what it's all about."
B-Active Sports Director, Damian Bradley says "We are extremely pleased to have brought the Compendium Insurance Group onboard with us, as title Sponsors of the Series. Their Company strategy and image is precisely what we need for the Series and we are excited to give the Series the boost it deserves. Athletes will see some great benefits coming out of the Series in 2009, one of which will be an increased prize purse for the athletes. The 2009 Series dates have been booked with Suncoast Casino and Entertainment World and we look forward to working with Compendium Insurance on a great Multisport Series in 2009.

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